Products & Services

Variable Data Printing

Variable Data Printing, or VDP, is the best way to reach out to your customers and be noticed. In today's crowded direct mail market how do you separate yourself from the competition? Imagine being in a large room with hundreds of other people, all waving their hands and shouting to get a customer's attention. By using VDP, it's like you're standing on a chair and shouting the customers name thru a megaphone. Don't melt into the crowd, standout and be heard. VDP gives you the ability to personalize and individualize each printed document during the printing process based on various data fields. Variations can be as simple as changing addresses to varying images, names, and even concepts from one piece to the next during the printing process.

Variable Data Printing can be used many ways. Colleges can use VDP to be more selective in recruiting new students and soliciting contributions from alumni. Realtors can target their message by household income and location. Financial institutions can direct their message to customers based on size of deposits and services used.

Variable Data Printing can lower your overall printing costs and increase your mailing response rates. Why settle for typical direct mail response rates of 1 or 2 percent. With VDP response rates can range from 10 to 25 percent.

Give Velocity Color a call and let us show you how to make your company's direct mail program work more profitably for you.

Print On Demand

There's no secret here, Print On Demand, or POD, is exactly what it sounds like. Print only what you need, when you or your customer need it. Not a moment sooner, and certainly not a moment later. This may sound more expensive, but in fact can save money, and can make your company's message more relevant.

In today's ever changing business environment, can you afford to “get by” with printed materials from 18 months ago? Or 12 months ago? How about 6 months ago? Do you feel a need to raise your prices to reflect your true costs of doing business, but are hesitant because you have 10,000 price lists sitting in a warehouse somewhere. Hey, what about those warehouse costs? For every dollar spent on traditional printing, there can be another three to five dollars spent on warehousing, transportation, mailing and waste. Suppose your products or services change on a regular basis? Are you really going to wait until you run out of those old brochures to let people know? Why not tailor your printed piece to your customers' interests?

Perhaps POD can be a little more complicated than we first let on! It can be as simple as ordering a 1000 brochures at a time. Or, it can be as complicated as letting Velocity Color receive your customers information requests and having us mail them a highly personalized printed brochure a day or two later (which is a good example of POD including VDP). To paraphrase Bob Dylan, it's a changing printing world we live in.

Coating Services

Velocity Color has the ability to UV coat up to 6000, 15"x21" sheets an hour. Not only can you choose among a variety of UV and specialty continuous coatings, we can also provide spot coatings when needed. This service is available to clients and other printers.

Photographic Services

Velocity Color can fulfill your photographic needs through its in-house creative partnership with cdstock.com. Not only can cdstock.com tackle the toughest of photo assignments, from product to people to food, they also provide an online library of images for your use. With a 4500 sq. ft. studio, large product and catalog photography is easily accomplished. Hair and makeup stylists are available, as is food styling with our kitchen to meet the most demanding of food photography requests. Quotes provided per submission of layouts and job specs.